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INTERNATIONAL BUSINESS: THE NEW REALITIES

CAVUSGIL, S. TAMER , RIESENBERGER, JOHN R., 1948- , KNIGHT, GARY A.

2017

BOOK
Category

INTERNATIONAL BUSINESS

Abstract

what is international business? - globalization of markets and the internationalization of the firm - the cultural environment of international business - ethics , corporate social responsibility, sustainability, and governance in international business - theories of international trade and investment - political and legal systems in national environments - government itervrntion and regional economic integration - understanding emerging markets -the international monetary and financial environment - financial management and accounting in the global firm - strategy and organization in the international firm - global market opportunity assessment - exporting and global sourcing - foreign investment and collaborative ventures - licensing, franchising and other contractual strategies - marketing in the global firm - human resource management in the global firm

ISBN 9781292152837
Author(s) CAVUSGIL, S. TAMER , RIESENBERGER, JOHN R., 1948- , KNIGHT, GARY A.
Credits
Edition 4TH
Year 2017
Publisher PEARSON
Type BOOK
Keywords
Language English
Collation 544p, 28cm

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 5 Yes A
1 Limassol M 4 Yes A