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STRATEGIC MARKETING: CREATING COMPETITIVE ADVANTAGE

WEST, DOUGLAS C. , FORD, JOHN B. (JOHN BATTICE), 1949- , IBRAHIM, ESSAM

2015

BOOK
Category

MARKETING--MANAGEMENT

MARKETING--DECISION MAKING

STRATEGIC PLANNING

STRATEGIC MARKETING

Abstract

ISBN 9780199684090
Author(s) WEST, DOUGLAS C. , FORD, JOHN B. (JOHN BATTICE), 1949- , IBRAHIM, ESSAM
Credits
Edition 3RD ED.
Year 2015
Publisher OXFORD
Type BOOK
Keywords INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX.
Language English
Collation XXI, 571 P. ; 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 6 No A