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CONSUMER BEHAVIOUR: A EUROPEAN PERSPECTIVE / MICHAEL R. SOLOMON, SOREN ASKEGAARD, MARGARET K. HOGG, GARY J. BAMOSSY

SOLOMON, MICHAEL R. , ASKEGAARD, SØREN , HOGG, MARGARET K. , BAMOSSY, GARY J., 1949-

2019

BOOK
Category

CONSUMER BEHAVIOR--EUROPE

Abstract

CONTENTS:

PART A: CONSUMERS IN THE MARKET-PLACE -- CONSUMER BEHAVIOUR AND CONSUMER SOCIETY -- SHOPPING, BUYING AND DISPOSING.

PART B: HOW CONSUMERS SEE THE WORLD AND THEMSELVES -- PERCEPTION AND MEANING -- THE SELF -- MOTIVATION, LIFESTYLES AND VALUES -- CONSUMERS AS DECISION-MAKERS -- LEARNING AND MEMORY -- ATTITUDES -- DECISION-MAKING -- EUROPEAN CONSUMERS AND THEIR SOCIAL GROUPS -- GROUPS AND SOCIAL MEDIA -- EUROPEAN FAMILIES: TYPES, STRUCTURES, DECISION-MAKING AND AGE COHORTS -- INCOME AND SOCIAL CLASS.

PART E: CULTURE AND EUROPEAN CONSUMERS -- CULTURE AND CONSUMER BEHAVIOUR -- CULTURAL CHANGE PROCESSES -- GLOSSARY -- INDEXES.

ISBN 9781292245423
Author(s) SOLOMON, MICHAEL R. , ASKEGAARD, SØREN , HOGG, MARGARET K. , BAMOSSY, GARY J., 1949-
Credits
Edition 7TH ED.
Year 2019
Publisher PEARSON
Type BOOK
Keywords
Language English
Collation XXXIII, 612 P. : ILL. 27 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol L 3 Yes A 19/02/2020
1 Nicosia S 5 No A 16/10/2020