CONSUMER BEHAVIOR--EUROPE

CONTENTS:

PART A: CONSUMERS IN THE MARKET-PLACE -- CONSUMER BEHAVIOUR AND CONSUMER SOCIETY -- SHOPPING, BUYING AND DISPOSING.

PART B: HOW CONSUMERS SEE THE WORLD AND THEMSELVES -- PERCEPTION AND MEANING -- THE SELF -- MOTIVATION, LIFESTYLES AND VALUES -- CONSUMERS AS DECISION-MAKERS -- LEARNING AND MEMORY -- ATTITUDES -- DECISION-MAKING -- EUROPEAN CONSUMERS AND THEIR SOCIAL GROUPS -- GROUPS AND SOCIAL MEDIA -- EUROPEAN FAMILIES: TYPES, STRUCTURES, DECISION-MAKING AND AGE COHORTS -- INCOME AND SOCIAL CLASS.

PART E: CULTURE AND EUROPEAN CONSUMERS -- CULTURE AND CONSUMER BEHAVIOUR -- CULTURAL CHANGE PROCESSES -- GLOSSARY -- INDEXES.