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ESSENTIALS OF SERVICES MARKETING

WIRTZ, JOCHEN , LOVELOCK, CHRISTOPHER H.

2018

BOOK
Category

MARKETING

Abstract

understanding servise markets, products, and customers  -applying the 4 Ps of marketing to services - managing the customer interface - developing the customer interface - striving for service excellence  - cases


ISBN 9781292089959
Author(s) WIRTZ, JOCHEN , LOVELOCK, CHRISTOPHER H.
Credits
Edition 3RD
Year 2018
Publisher PEARSON EDUCATION, PRENTICE HALL
Type BOOK
Keywords
Language English
Collation 670 p, 28cm

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia S 4 Yes B 11/10/2020
1 Limassol N 6 Yes A 11/10/2020