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PRINCIPLES AND PRACTICE OF MARKETING

ELLIS-CHADWICK, FIONA , JOBBER, DAVID, 1947-

2020

BOOK
Category

MARKETING

Abstract
  • fundamentals of Marketing
  • creating customer value
  • communicating and delivering customer value
  • marketing planning and strategy
ISBN 9781526847232
Author(s) ELLIS-CHADWICK, FIONA , JOBBER, DAVID, 1947-
Credits
Edition 9TH ED.
Year 2020
Publisher MCGRAW-HILL
Type BOOK
Keywords
Language English
Collation 831p, 27cm

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia R 2 Yes Available
1 Limassol I 4 No Available

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