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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY

KELLER, KEVIN LANE, 1956- , SWAMINATHAN, VANITHA

2020

BOOKS
Category

MANAGEMENT

Abstract
  • Opening perspectives
  • developing a brand strategy
  • designing and implementing brand marketing programs
  • measuring and interpreting brand performance
  • growing and sustaining brand equity
  • closing perspectives
ISBN 9781292314969
Author(s) KELLER, KEVIN LANE, 1956- , SWAMINATHAN, VANITHA
Credits
Edition 5TH
Year 2020
Publisher
Type BOOKS
Keywords
Language English
Collation

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia Q 6 No Available
1 Limassol G 5 No Available
2 Limassol G 5 No Available

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