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RETAIL MANAGEMENT : A STRATEGIC APPROACH

BERMAN, BARRY , EVANS, JOEL R. , CHATTERJEE, PATRALI

2018

BOOKS
Category

RETAIL TRADE--MANAGEMENT

Abstract
  • an overview of strategic retail management
  • situation analysis
  • targeting customers and gathering information
  • choosing a store location
  • managing a retail business
  • merchandise management and pricing
  • communicating with the customer
  • putting it all together

ISBN 9781292214672
Author(s) BERMAN, BARRY , EVANS, JOEL R. , CHATTERJEE, PATRALI
Credits
Edition 13TH
Year 2018
Publisher PEARSON
Type BOOKS
Keywords
Language English
Collation 592 p. 28cm

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 2 No A
2 Nicosia B 2 No A