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GLOBAL MARKETING MANAGEMENT

KOTABE, MASAAKI , HELSEN, KRISTIAAN

2017

BOOK
Category

GLOBAL MARKETING

Abstract
  • GLOBALIZATION IMPERATIVE
  • ECONOMIC ENVIRONMENT
  • FINANCIAL ENVIRONMENT
  • GLOBAL CULTURAL ENVIRONMENT AND BUYING  BEHAVIOR
  • POLITICAL AND LEGAL ENVIRONMENT
  • GLOBAL MARKETING RESEARCH
  • GLOBAL SEGMWNTATION AND POSITIONING
  • GLOBAL MARKETING STRATEGIES
  • GLOBAL MARKET ENTRY STRATEGIES
  • GLOBAL PRODUCT POLICY DECISIONS
  • GLOBAL PRICING
  • GLOBAL COMMUNICATION STRATEGIES
  • SALES MANAGEMENT
  • GLOBAL LOGISTICS AND DISTRIBUTION
  • EXPORT AND IMPORT MANAGEMENT
  • PLANNING, ORGANIZATION AND CONTROL OF GLOBAL MARKETING OPERATIONS
  • MARKETING STRATEGIES FOR EMERGING MARKETS
  • GLOBAL MARKATING AND THE INTERNET
  • SUSTAINABLE MARKETING IN THE GLOBAL MARKETPLACE
  • CASES

ISBN 9781119586777
Author(s) KOTABE, MASAAKI , HELSEN, KRISTIAAN
Credits
Edition 7th
Year 2017
Publisher WILLEY
Type BOOK
Keywords
Language English
Collation 673p, 27cm

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia S 5 Yes A
1 Limassol U 3 Yes A