|
Category |
GLOBAL MARKETING
|
Abstract |
- GLOBALIZATION IMPERATIVE
- ECONOMIC ENVIRONMENT
- FINANCIAL ENVIRONMENT
- GLOBAL CULTURAL ENVIRONMENT AND BUYING BEHAVIOR
- POLITICAL AND LEGAL ENVIRONMENT
- GLOBAL MARKETING RESEARCH
- GLOBAL SEGMWNTATION AND POSITIONING
- GLOBAL MARKETING STRATEGIES
- GLOBAL MARKET ENTRY STRATEGIES
- GLOBAL PRODUCT POLICY DECISIONS
- GLOBAL PRICING
- GLOBAL COMMUNICATION STRATEGIES
- SALES MANAGEMENT
- GLOBAL LOGISTICS AND DISTRIBUTION
- EXPORT AND IMPORT MANAGEMENT
- PLANNING, ORGANIZATION AND CONTROL OF GLOBAL MARKETING OPERATIONS
- MARKETING STRATEGIES FOR EMERGING MARKETS
- GLOBAL MARKATING AND THE INTERNET
- SUSTAINABLE MARKETING IN THE GLOBAL MARKETPLACE
- CASES
|
ISBN |
9781119586777
|
Author(s) |
KOTABE, MASAAKI
,
HELSEN, KRISTIAAN
|
Credits |
|
Edition |
7TH ED.
|
Year |
2017
|
Publisher |
WILLEY
|
Type |
BOOK
|
Keywords |
|
Language |
English |
Collation |
673p, 27cm
|
|