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GLOBAL MARKETING MANAGEMENT

KOTABE, MASAAKI , HELSEN, KRISTIAAN

2017

BOOK
Category

GLOBAL MARKETING

Abstract
  • GLOBALIZATION IMPERATIVE
  • ECONOMIC ENVIRONMENT
  • FINANCIAL ENVIRONMENT
  • GLOBAL CULTURAL ENVIRONMENT AND BUYING  BEHAVIOR
  • POLITICAL AND LEGAL ENVIRONMENT
  • GLOBAL MARKETING RESEARCH
  • GLOBAL SEGMWNTATION AND POSITIONING
  • GLOBAL MARKETING STRATEGIES
  • GLOBAL MARKET ENTRY STRATEGIES
  • GLOBAL PRODUCT POLICY DECISIONS
  • GLOBAL PRICING
  • GLOBAL COMMUNICATION STRATEGIES
  • SALES MANAGEMENT
  • GLOBAL LOGISTICS AND DISTRIBUTION
  • EXPORT AND IMPORT MANAGEMENT
  • PLANNING, ORGANIZATION AND CONTROL OF GLOBAL MARKETING OPERATIONS
  • MARKETING STRATEGIES FOR EMERGING MARKETS
  • GLOBAL MARKATING AND THE INTERNET
  • SUSTAINABLE MARKETING IN THE GLOBAL MARKETPLACE
  • CASES

ISBN 9781119586777
Author(s) KOTABE, MASAAKI , HELSEN, KRISTIAAN
Credits
Edition 7TH ED.
Year 2017
Publisher WILLEY
Type BOOK
Keywords
Language English
Collation 673p, 27cm

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia S 5 Yes A
1 Limassol U 3 Yes A