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MARKETING COMMUNICATIONS: OFFLINE AND ONLINE INTEGRATION, ENGAGEMENT AND ANALYTICS

SMITH, P. R. (PAUL RUSSELL), 1957- , ZOOK, ZE

2016

BOOK
Category

MARKETING COMMUNICATION & PR

Abstract
  • communications backround and theories
  • communications tools

ISBN 9780749473402
Author(s) SMITH, P. R. (PAUL RUSSELL), 1957- , ZOOK, ZE
Credits
Edition 6TH
Year 2016
Publisher KOGAN PAGE
Type BOOK
Keywords
Language English
Collation 578p, 24cm

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 7 No A
1 Limassol U 4 Yes A