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KEY MARKETING METRICS: THE 50+ METRICS EVERY MANAGER NEEDS TO KNOW

FARRIS, PAUL W. , BENDLE, NEIL T. , PFEIFER, PHILLIP E. , REIBSTEIN, DAVID J.

2017

BOOK

Category	DIGITAL MARKETING
Abstract	introduction share of hearts, minds and markets margins and profits product and portofolio management pricing strategy promotion advertising metrics online, email and mobile metrics marketing and finance the marketing metrics X-RAY and testing system of metrics
ISBN	9781292212470
Author(s)	FARRIS, PAUL W. , BENDLE, NEIL T. , PFEIFER, PHILLIP E. , REIBSTEIN, DAVID J.
Credits
Edition
Year	2017
Publisher	PEARSON
Type	BOOK
Keywords
Language	English
Collation	422p, 24cm

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	Q	7	Yes	Available
1	Limassol	U	4	Yes	Available

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