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KEY MARKETING METRICS: THE 50+ METRICS EVERY MANAGER NEEDS TO KNOW

FARRIS, PAUL W. , BENDLE, NEIL T. , PFEIFER, PHILLIP E. , REIBSTEIN, DAVID J.

2017

BOOK
Category

DIGITAL MARKETING

Abstract
  • introduction
  • share of hearts, minds and markets
  • margins and profits
  • product and portofolio management
  • pricing strategy
  • promotion
  • advertising metrics
  • online, email and mobile metrics
  • marketing and finance
  • the marketing metrics X-RAY and testing
  • system of metrics

ISBN 9781292212470
Author(s) FARRIS, PAUL W. , BENDLE, NEIL T. , PFEIFER, PHILLIP E. , REIBSTEIN, DAVID J.
Credits
Edition
Year 2017
Publisher PEARSON
Type BOOK
Keywords
Language English
Collation 422p, 24cm

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia Q 6 Yes A
1 Limassol U 4 Yes A 19/06/2020