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ESSENTIALS OF MARKETING

BLYTHE, JIM , MARTIN, JANE (LECTURER IN MARKETING)

2019

BOOK
Category

MARKETING

Abstract

DESCRIPTION

ESSENTIALS OF MARKETING, SEVENTH EDITION, PROVIDES AN ACCESSIBLE, LIVELY AND ENGAGING INTRODUCTION TO MARKETING. TAKING A PRACTICAL, TACTICAL APPROACH, THE AUTHORS COVER TRADITIONAL MARKETING TECHNIQUES AND THEORIES, AS WELL AS OFFERING THE MOST UP TO DATE CRITICAL PERSPECTIVES.

NEW TO THIS EDITION

THE 7TH EDITION INCLUDES INCREASED CONTENT ON DIGITAL MARKETING, AS WELL AS A NEW ‘THINKING ETHICALLY’ FEATURE WHICH IS DESIGNED TO MAKE STUDENTS THINK ABOUT THIS VITAL AREA OF MARKETING.

TABLE OF CONTENTS

BRIEF CONTENTS

LIST OF TABLES, LIST OF FIGURES, PREFACE, ACKNOWLEDGEMENTS, 1 WHAT DO MARKETERS DO?, 2 THE MARKETING ENVIRONMENT, 3 CONSUMER AND BUYER BEHAVIOR, 4 SEGMENTATION, TARGETING AND POSITIONING, 5 MARKET RESEARCH, 6 PRODUCTS, BRANDING AND PACKAGING, 7 PRICING STRATEGIES, 8 DISTRIBUTION, 9 MARKETING COMMUNICATIONS AND PROMOTIONAL TOOLS, 10 MARKETING PLANNING, IMPLEMENTATION AND CONTROL, 11 SERVICES MARKETING, 12 SUSTAINABLE MARKETING, GLOSSARY, INDEX

ISBN 9781292244105
Author(s) BLYTHE, JIM , MARTIN, JANE (LECTURER IN MARKETING)
Credits
Edition 7TH ED.
Year 2019
Publisher PEARSON
Type BOOK
Keywords
Language English
Collation XX, 361 P. COL. ILL. ; 27 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 2 No A
1 Nicosia C 8 No A