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ADVERTISING & MARKETING : DEVELOPING THE MARKETPLACE
CLIVE GIFFORD
2005
BOOK
| Category |
ADVERTISING
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| Abstract |
FIND YOUR WAY IN THE INFORMATION AGE. TELL FACT FROM OPINION AND UNDERSTAND THE TECHNIQUES AND LANGUAGE THAT POLITICIANS AND THE MEDIA USE TO INFLUENCE. THE SERIES EXAMINES HOW EMOTION AND PREJUDICE ARE USED TO ACHIEVE OUTCOMES IN WAR AND PEACE, COMMERCE AND POLITICS, CRIME AND CHARITY, FOR GOOD AND FOR EVIL. EACH TITLE USES EXPLANATIONS AND CASE STUDIES TO SHOW HOW THIS ART WORKS AND ENABLES READERS TO UNDERSTAND HOW INFLUENCE AND PERSUASION AFFECT THE DECISIONS THEY MAKE.
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| ISBN |
0431098328
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| Author(s) |
CLIVE GIFFORD
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| Credits |
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| Edition |
1ST ED.
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| Year |
2005
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| Publisher |
HEINEMANN LIBRARY
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| Type |
BOOK
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| Keywords |
ADVERTISING, MARKETING
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| Language |
English |
| Collation |
64 P. : ILL. (CHIEFLY COL.), PORTS. ; 27 CM.
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