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ADVERTISING & MARKETING : DEVELOPING THE MARKETPLACE

CLIVE GIFFORD

2005

BOOK
Category

ADVERTISING

Abstract FIND YOUR WAY IN THE INFORMATION AGE. TELL FACT FROM OPINION AND UNDERSTAND THE TECHNIQUES AND LANGUAGE THAT POLITICIANS AND THE MEDIA USE TO INFLUENCE. THE SERIES EXAMINES HOW EMOTION AND PREJUDICE ARE USED TO ACHIEVE OUTCOMES IN WAR AND PEACE, COMMERCE AND POLITICS, CRIME AND CHARITY, FOR GOOD AND FOR EVIL. EACH TITLE USES EXPLANATIONS AND CASE STUDIES TO SHOW HOW THIS ART WORKS AND ENABLES READERS TO UNDERSTAND HOW INFLUENCE AND PERSUASION AFFECT THE DECISIONS THEY MAKE.

ISBN 0431098328
Author(s) CLIVE GIFFORD
Credits
Edition 1ST ED.
Year 2005
Publisher HEINEMANN LIBRARY
Type BOOK
Keywords ADVERTISING, MARKETING
Language English
Collation 64 P. : ILL. (CHIEFLY COL.), PORTS. ; 27 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
3 Limassol H 5 No A
1 Limassol H 5 No A
2 Limassol H 5 No A