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STRATEGIC MARKETING DECISIONS IN GLOBAL MARKETS

DOOLE, ISOBEL, 1954- , LOWE, ROBIN, 1945-

2005

BOOK
Category

STRATEGIC MARKETING MANAGEMENT

Abstract STRATEGIC MARKETING DECISIONS IN GLOBAL MARKETS MEETS THE NEEDS OF MARKETING STUDENTS AND PRACTITIONERS IN AN UP- TO - DATE AND INNOVATIVE MANNER. IT RECOGNISES THE INCREASING TIME PRESSURES ON BOTH STUDENTS AND MANAGERS AND SO STRIVES TO MAINTAIN THE READABILITY ABD CLARITY THROUGH A STRAIGHTFORWARD AND LOGICAL STRUCTURE THAT WILL ENABLE THE TO APPLY THEIR LEARNING TO THE TASKS AHEAD.

ISBN 9781844801428
Author(s) DOOLE, ISOBEL, 1954- , LOWE, ROBIN, 1945-
Credits
Edition 1ST ED.
Year 2005
Publisher THOMSON, SOUTH WESTERN
Type BOOK
Keywords STRATEGIC MARKETING
Language English
Collation 343 P., 23 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol J 2 No A
2 Nicosia S 3 Yes A
1 Nicosia P 3 Yes A
1 Limassol J 2 No A
3 Nicosia I 5 No A