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ADVERTISING : MADE SIMPLE

JEFKINS, FRANK WILLIAM

1991

BOOK
Category

ADVERTISING

Abstract ADVERTISING : MADE SIMPLE IS ESPECIALLY RECOMMENDED FOR STUDENTS PREPARING FOR THE CAM CERTIFICATE IN COMMUNICATION STUDIES. IT WILL IN ADDITION BE INVALUABLE TO THOSE STUDYING FOR HNC AND HND (BUSINESS STUDIES) AND FOR THE EXAMINATION OF THE INSTITUTE OF MARKETING, LONDON CHAMBER OF COMMERCE AND INDUSTRY, AND THE ROYAL SOCIETY OF ARTS. THE BOOK ALSO PROVIDES AND INSIGHT INTO THE COMPLEXITIES OF THE ADVERTISING INDUSTRY FOR THE LAY READER, BUSINESSMAN AND CAREER ADVISER.

ISBN 0491007043
Author(s) JEFKINS, FRANK WILLIAM
Credits
Edition 2ND ED.
Year 1991
Publisher PITMAN PUBLISHING
Type BOOK
Keywords ADVERTISING
Language English
Collation 304 P., 15 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 5 No A