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IMPACT OF NEW MEDIA ON BRAND DELIVERY; THE FUTURE OF FACEBOOK

KATSOURIDES NICOS

2015

DISSERTATION
Category

COMMUNICATION IN MARKETING

FACEBOOK

MARKETING

BRANDING

INTERNET

Abstract The dynamic of marketing have left so many scholars and practitioners, fascinated not only at the intrigues of Marketing but also at the rapid pace at which its is evolving. Since the introduction of new media, marketers have come to realize that they can advertise their products and services on new media channels to a lot of consumers. However, since the advert of these approaches, a lot more imaginative concepts have been put into place for firms to market their products, leading to the concepts of channels for marketing to be the core element of this research. The Study attempts to examine the impact on new media on brand delivery, focusing on the use of Facebook as a mean of Marketing communication. Questionnaires will be given to Facebook users, and data will be analyzed using a quantitative research approach. As a research design, the descriptive research method will be employed. Keyword: Branding, Internet, Marketing, Facebook.

ISBN 3203052
Author(s) KATSOURIDES NICOS
Credits
Edition
Year 2015
Publisher
Type DISSERTATION
Keywords MARKETING
Language Deutsch
Collation

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia U 3 No A 01/01/1970