| Abstract |
The dynamic of marketing have left so many scholars and practitioners, fascinated not only at the intrigues of Marketing but also at the rapid pace at which its is evolving. Since the introduction of new media, marketers have come to realize that they can advertise their products and services on new media channels to a lot of consumers. However, since the advert of these approaches, a lot more imaginative concepts have been put into place for firms to market their products, leading to the concepts of channels for marketing to be the core element of this research.
The Study attempts to examine the impact on new media on brand delivery, focusing on the use of Facebook as a mean of Marketing communication. Questionnaires will be given to Facebook users, and data will be analyzed using a quantitative research approach. As a research design, the descriptive research method will be employed.
Keyword: Branding, Internet, Marketing, Facebook.
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