image

THIS IS PR : THE REALITIES OF PUBLIC RELATIONS

DEAN KRUCKEBERG , JUDY VANSLYKE TURK , DOUG NEWSOM

2007

BOOK
Category

PUBLIC RELATIONS

Abstract IDEAL FOR THE BEGINNING STUDENT OR THE EXPERIENCE PUBLIC RELATIONS PRACTITIONER , THIS IS PR: THE REALITIES OF PUBLIC RELATIONS COVERS THE WORLD OF PUBLIC RELATIONS THROUGH A STRONG EMPHASIS ON THE FUNDAMENTALS, SUCH AS HISTORY AND RESEARCH, AS WELL AS EMERGING ISSUES , SUCH AS TECHNOLOGY , ETHICS AND THE INTERNATIONAL ASPECTS OF PUBLIC RELATIONS. WITH NUMEROUS EXAMPLES, STRATEGIES , TACTICS AND CASE STUDIES, YOU' LL HAVE RESOURCES YOU CAN TAKE AWAY FROM THE CLASSROOM.

ISBN 0495091324
Author(s) DEAN KRUCKEBERG , JUDY VANSLYKE TURK , DOUG NEWSOM
Credits
Edition 9TH ED.
Year 2007
Publisher THOMSON WADSWORTH
Type BOOK
Keywords PUBLIC RELATIONS
Language English
Collation 416 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia K 2 No A 01/01/1970
2 Nicosia K 2 No A 01/01/1970