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EXPLORING CORPORATE STRATEGY : TEXT AND CASES

WHITTINGTON, RICHARD, 1958- , SCHOLES, KEVAN , JOHNSON, GERRY

2010 media update

BOOK
Category

STRATEGIC MANAGEMENT

Abstract THIS BOOK USES THE TERM " CORPORATE" STRATEGY FOR TWO MAIN REASONS. FIRST BECAUSE IS CONCERNED WITH STRATEGY AND STRATEGIC DECISIONS IN ALL TYPES OF ORGANISATION- SMALL AND LARGE, COMMERCIAL ENTERPRISES AS WELL AS PUBLIC SERVICES- AND WORD " CORPORATE" EMBRACES THEM ALL. SECOND, BECAUSE, AS THE TERM IS USED IN THIS BOOK " CORPORATE STRATEGY" DENOTES THE MOST GENERAL LEVEL OF STRATEGY IN AN ORGANISATION AND IN THIS SENSE EMBRACES OTHER LEVELS OF STRATEGY. READERS WILL PROBABLY COME ACROSS OTHER TERMS SUCH AS " STRATEGIC MANAGEMENT", "BUSINESS POLICY" AND " ORGANISATIONAL STRATEGY", BUT THESE ARE ALL USED TO DESCRIBE THE SAME GENERAL TOPIC.

ISBN 9780273711926
Author(s) WHITTINGTON, RICHARD, 1958- , SCHOLES, KEVAN , JOHNSON, GERRY
Credits
Edition 8TH ED
Year 2010 media update
Publisher PRENTICE HALL
Type BOOK
Keywords CORPORATE STRATEGY, STRATEGIC MANAGEMENT
Language English
Collation 878 P., 27 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia E 4 No A 20/12/2016