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PRINCIPLES OF MARKETING

PIERCY, NIGEL , KOTLER, PHILIP , HARRIS, LLOYD C. , ARMSTRONG, GARY (GARY M.)

2013

BOOK
Category

MARKETING

Abstract THE GOAL OF EVERY MARKETER IS TO CREATE MORE VALUE FOR CUSTOMERS. THE AUTHORS OF THIS NEW EUROPEAN EDITION HAVE AIMED TO CREATE MORE VALUE FOR YOU BY BUILDING ON CLASSIC MARKETING TEXT WITH ITS WELL- ESTABLISHED CUSTOMER - VALUE FRAMEWORK AND COMPLEMENTING IT WITH AN EMPHASIS THROUGHOUT THE BOOK ON SUSTAINABLE MARKETING, MEASURING AND MANAGING RETURN ON MARKETING, MARKETING TECHNOLOGIES AND MARKETING AROUND THE WORLD.
ISBN 9780273742975
Author(s) PIERCY, NIGEL , KOTLER, PHILIP , HARRIS, LLOYD C. , ARMSTRONG, GARY (GARY M.)
Credits
Edition 6TH ED.
Year 2013
Publisher PEARSON
Type BOOK
Keywords MARKETING
Language English
Collation 683 p., 29 cm.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 2 No Available
1 Nicosia C 7 No Available

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