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Category

CONSUMER BEHAVIOR

Abstract CONSUMER BEHAVIOR, 10TH EDITION OFFERS A PRACTICAL, BUSINESS APPROACH, DESIGNED TO HELP STUDENTS APPLY CONSUMER BEHAVIOR PRINCIPLES TO THEIR STUDIES IN BUSINESS AND MARKETING, TO THEIR FUTURE BUSINESS CAREERS, AND ALSO TO THEIR PRIVATE LIVES, AS CONSUMERS. THIS MULTI-DISCIPLINARY FIELD CAN TEMPT BOTH STUDENTS AND INSTRUCTORS TO STRAY FROM THE BASIC BUSINESS PRINCIPLES THEY SHOULD TAKE AWAY FROM THE COURSE. BLACKWELL KEEPS STUDENTS FOCUSED ON CONSUMER DECISION MAKING AS IT APPLIES SPECIFICALLY TO AN OVERALL UNDERSTANDING OF BUSINESS THEORY AND PRACTICES THROUGH THE CDP (CONSUMER DECISION PROCESS) MODEL. CONSUMER BEHAVIOR 10E FOCUSES ON WHY AS WELL AS HOW CONSUMERS MAKE SPECIFIC DECISIONS AND BEHAVE IN CERTAIN WAYS - WHAT MOTIVATES THEM, WHAT CAPTURES THEIR ATTENTION, AND WHAT RETAINS THEIR LOYALTY, TURNING "CUSTOMERS" INTO "FANS" OF AN ORGANIZATION.

ISBN 9780324378320
Author(s) ENGEL, JAMES F. , MINIARD, PAUL W. , BLACKWELL, ROGER D.
Credits
Edition 10TH ED.
Year 2006
Publisher THOMSON SOUTH-WESTERN
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 790 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol M 3 Yes A