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ESSENTIALS OF CORPORATE COMMUNICATION : IMPLEMENTING PRACTICES FOR EFFECTIVE REPUTATION MANAGEMENT

CEES VAN RIEL

2011

BOOK
Category

COMMUNICATION IN MARKETING

Abstract THIS LIVELY AND ENGAGING NEW BOOK ADDRESSES A TOPICAL AND IMPORTANT AREA OF STUDY. HELPING READERS NOT ONLY TO UNDERSTAND, BUT ALSO TO APPLY, THE MOST IMPORTANT THEORETICAL NOTIONS ON IDENTITY, IDENTIFICATION, REPUTATION AND CORPORATE BRANDING, IT ILLUSTRATES HOW COMMUNICATING WITH A COMPANY’S KEY AUDIENCE DEPENDS UPON ALL OF THE COMPANY’S INTERNAL AND EXTERNAL COMMUNICATION. THE AUTHORS, LEADING EXPERTS IN THIS FIELD, PROVIDE STUDENTS OF CORPORATE COMMUNICATION WITH A RESEARCH-BASED TOOL BOX TO BE USED FOR EFFECTIVE CORPORATE COMMUNICATIONS AND CREATING A POSITIVE REPUTATION.ESSENTIALS OF CORPORATE COMMUNICATION FEATURES ORIGINAL EXAMPLES AND VIGNETTES, DRAWN FROM A VARIETY OF US, EUROPEAN AND ASIAN COMPANIES WITH A PROVEN RECORD OF SUCCESSFUL CORPORATE COMMUNICATION, THUS OFFERING READERS BEST PRACTICE EXAMPLES. ILLUSTRATIONS ARE DRAWN FROM SUCH GLOBAL COMPANIES AS VIRGIN, IKEA, INVE AND LEGO. PRESENTING THE MOST UP-TO-DATE CONTENT AVAILABLE IT IS A MUST-READ FOR ALL THOSE STUDYING AND WORKING IN THIS FIELD.

ISBN 0415328268
Author(s) CEES VAN RIEL
Credits
Edition 2ND INDIAN
Year 2011
Publisher ROUTLEDGE
Type BOOK
Keywords MARKETING COMMUNICATION
Language English
Collation 306 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol H 2 No A
1 Limassol H 2 No A
1 Nicosia B 7 No A 01/01/1970