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| Category |
STRATEGIC MANAGEMENT
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|
| Abstract |
THIRTY - SIX CASES WRITTEN IN THE 1990S AND DESIGNED TO PROVIDE YOU WITH AN OPPORTUNITY TO APPLY THE BASIC CONCEPTS OF MARKETING MANAGEMENT. AS YOU CAN SEE FROM THE LIST OF EXAMPLES BELOW, THIS CASEBOOK REPRESENTS INDUSTRIES AND ORGANIZATIONS SMALL AND LARGE; FOR PROFIT AND NOT FOR PROFIT; STRAIGHTFORWARD AND COMPLEX; DOMESTIC AND INTERNATIONAL.
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| ISBN |
0395870534
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| Author(s) |
CAROL H. ANDERSON
,
JULIAN W. VINCZE
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| Credits |
|
| Edition |
1ST ED.
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| Year |
2000
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| Publisher |
HOUGHTON MIFFLIN COMPANY
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| Type |
BOOK
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| Keywords |
STRATEGIC MANAGEMENT
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| Language |
English |
| Collation |
460 P., 25 CM.
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