image

CASES IN STRATEGIC MARKETING MANAGEMENT

CAROL H. ANDERSON , JULIAN W. VINCZE

2000

BOOK
Category

STRATEGIC MANAGEMENT

Abstract THIRTY - SIX CASES WRITTEN IN THE 1990S AND DESIGNED TO PROVIDE YOU WITH AN OPPORTUNITY TO APPLY THE BASIC CONCEPTS OF MARKETING MANAGEMENT. AS YOU CAN SEE FROM THE LIST OF EXAMPLES BELOW, THIS CASEBOOK REPRESENTS INDUSTRIES AND ORGANIZATIONS SMALL AND LARGE; FOR PROFIT AND NOT FOR PROFIT; STRAIGHTFORWARD AND COMPLEX; DOMESTIC AND INTERNATIONAL.

ISBN 0395870534
Author(s) CAROL H. ANDERSON , JULIAN W. VINCZE
Credits
Edition 1ST ED.
Year 2000
Publisher HOUGHTON MIFFLIN COMPANY
Type BOOK
Keywords STRATEGIC MANAGEMENT
Language English
Collation 460 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 8 No A 27/02/2015