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THE GUIDE TO FRANCHISING

MARTIN MENDELSOHN

1992

BOOK
Category

MARKETING

Abstract IT IS ESSENTIAL FOR THE FRANCHISOR TO SET UP HIS OWN OPERATION , INVEST HIS OWN MONEY IN IT AND TEST THOROUGHLY IN PRACTICE. IT MAY BE NECESSARY AND ADVISABLE FOR HIM TO TEST THE OPERATION IN A NUMBER OF DIFFERENT LOCATIONS SO THAT THE WIDEST POSSIBLE EXPERIENCE UNDER VARYING CONDITIONS CAN BE OBTAINED BEFORE A FRANCHISE IS SOLD.
ISBN 0304328146
Author(s) MARTIN MENDELSOHN
Credits
Edition 5TH ED.
Year 1992
Publisher CASSELL
Type BOOK
Keywords MARKETING
Language English
Collation 341 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 7 No Available