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STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS
PETERSON, ROBERT A. (ROBERT ALLEN), 1944- , KERIN, ROGER A.
BOOK

MARKETING--DECISION MAKING--CASE STUDIES

MARKETING--MANAGEMENT--CASE STUDIES

4 (Details)
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STRATEGIC MARKETING: CREATING COMPETITIVE ADVANTAGE
WEST, DOUGLAS C. , FORD, JOHN B. (JOHN BATTICE), 1949- , IBRAHIM, ESSAM
BOOK

MARKETING--MANAGEMENT

MARKETING--DECISION MAKING

STRATEGIC PLANNING

STRATEGIC MARKETING

3 (Details)
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