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BRAND LEADERSHIP

BOOK
1ST ED., 2000

MANAGEMENT

1 (Copies)

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MANAGING BRAND EQUITY : CAPITALIZING ON THE VALUE OF A BRAND NAME

BOOK
1ST ED., 1991

MARKETING

1 (Copies)

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MARKETING RESEARCH

BOOK
4TH ED., 1990

MARKETING RESEARCH

1 (Copies)

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STRATEGIC MARKET MANAGEMENT

BOOK
6TH ED., 2001

STRATEGIC MANAGEMENT

1 (Copies)

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STRATEGIC MARKET MANAGEMENT : GLOBAL PERSPECTIVES

BOOK
1ST ED., 2010

STRATEGIC MANAGEMENT

1 (Copies)