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	HOW TO SELL A SERVICE: GUIDELINES FOR EFFECTIVE SELLING IN A SERVICE BUSINESS MCDONALD, MALCOLM , JOHN W. LEPPARD BOOK MARKETING 1 (Details)
	KEY ACCOUNT MANAGEMENT: THEE DEFITIVE GUIDE DIANA WOODBURN , MCDONALD, MALCOLM BOOK MANAGEMENT 1 (Details)
	KEY CUSTOMERS; HOW TO MANAGE THEM PROFITABLY BETH ROGERS , DIANA WOODBURN , MCDONALD, MALCOLM BOOK MANAGEMENT 1 (Details)
	MARKETING ACCOUNTABILITY : A NEW METRICS MODEL TO MEASURE MARKETING EFFECTIVENESS PETER MOUNCEY , MCDONALD, MALCOLM BOOK MARKETING 1 (Details)
	MARKETING DUE DILIGENCE: RECONNECTING STRATEGY TO SHARE PRICE WARD, KEITH, 1949- , MCDONALD, MALCOLM , SMITH, BRIAN D. (BRIAN DAVID), 1961- BOOK MARKETING 1 (Details)
	MARKETING PLANS : HOW TO PREPARE THEM - HOW TO USE THEM MCDONALD, MALCOLM BOOK MARKETING 1 (Details)
	MARKETING PLANS : HOW TO PREPARE THEM, HOW TO USE THEM MCDONALD, MALCOLM BOOK MARKETING 1 (Details)
	MARKETING PLANS THAT WORK MCDONALD, MALCOLM , KEEGAN, WARREN J. BOOK MARKETING 1 (Details)
	MARKETING PLANS: HOW TO PREPARE THEM , HOW TO USE THEM MCDONALD, MALCOLM HOW TO PREPARE THEM HOW TO USE THEM MARKETING PLANNING 2 (Details)
	MARKETING PLANS: HOW TO PREPARE THEM , HOW TO USE THEM MCDONALD, MALCOLM BOOK MARKETING PLANNING 2 (Details)
	MARKETING PLANS: HOW TO PREPARE THEM, HOW TO USE THEM MCDONALD, MALCOLM , WILSON, HUGH, 1962- BOOK MARKETING PLAN MARKETING 2 (Details)
	RETAIL MARKETING PLANS: HOTW TO PREPARE THEM AND HOW TO USE THEM CHRISTOPHER TIDEMAN , MCDONALD, MALCOLM BOOK MARKETING PLANNING 2 (Details)
	THE INTERNATIONAL MARKETING DIGEST MCDONALD, MALCOLM , CAVUSGIL, S. TAMER BOOK MARKETING 1 (Details)
	THE MARKETING AUDIT MCDONALD, MALCOLM , JOHN LEPPARD BOOK MARKETING 1 (Details)
	THE NEW MARKETING: TRANSFORMING THE CORPORATE FUTURE MCDONALD, MALCOLM , WILSON, HUGH, 1962- BOOK ELECTRONIC MARKETING 1 (Details)