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HOW TO SELL A SERVICE: GUIDELINES FOR EFFECTIVE SELLING IN A SERVICE BUSINESS
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KEY ACCOUNT MANAGEMENT: THEE DEFITIVE GUIDE
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KEY CUSTOMERS; HOW TO MANAGE THEM PROFITABLY
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MARKETING ACCOUNTABILITY : A NEW METRICS MODEL TO MEASURE MARKETING EFFECTIVENESS
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MARKETING DUE DILIGENCE: RECONNECTING STRATEGY TO SHARE PRICE
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MARKETING PLANS : HOW TO PREPARE THEM - HOW TO USE THEM
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MARKETING PLANS : HOW TO PREPARE THEM, HOW TO USE THEM
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MARKETING PLANS THAT WORK
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MARKETING PLANS: HOW TO PREPARE THEM , HOW TO USE THEM
HOW TO PREPARE THEM HOW TO USE THEM
1ST ED. , 1986
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MARKETING PLANS: HOW TO PREPARE THEM , HOW TO USE THEM
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MARKETING PLANS: HOW TO PREPARE THEM, HOW TO USE THEM
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RETAIL MARKETING PLANS: HOTW TO PREPARE THEM AND HOW TO USE THEM
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THE INTERNATIONAL MARKETING DIGEST
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THE MARKETING AUDIT
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THE NEW MARKETING: TRANSFORMING THE CORPORATE FUTURE
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