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	ADVERTISING, PROMOTION AND SUPPLEMENT ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS TERENCE A. SHIMP BOOK ADVERTISING MARKETING 2 (Details)
	ADVERTISING, PROMOTION AND SUPPLEMENT ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS TERENCE A. SHIMP BOOK ADVERTISING 1 (Details)
	INTEGRATED MARKETING IN ADVERTISING AND PROMOTION TERENCE A. SHIMP BOOK MARKETING 1 (Details)

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